FLOWERS BY POUPARIÑA
Flowers By Poupariña is a full-service floral design studio in the Miami area. The owners are a proud immigrant Cuban family. They have a passion for nature and beauty that comes through in their work. It was an honor to work with such hard-working and business-savvy individuals.
Wedding Welcome Series
(Leads for this series were generated from a chatbot on the main website and consultation requests.)
Email #1: A welcoming introduction.
This email provided a friendly way for clients to learn more about us and our products and a means to contact us.
Email #2: Audience segmentation.
This email segments bride types. Do they prefer a classic package, custom package, or DIY wedding? We provided links to custom floral packages and DIY options.
Email #3: Ebook offering for conversion.
The ebook is an extensive informational guide that directs the potential client through the process of choosing wedding flowers while providing links to Flowers By Poupariña products.