CATHERINE WOODARD
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FLOWERS BY POUPARIÑA

​Flowers By Poupariña is a full-service floral design studio in the Miami area. The owners are a proud immigrant Cuban family. They have a passion for nature and beauty that comes through in their work. It was an honor to work with such hard-working and business-savvy individuals.

​Wedding Welcome Series
​​(Leads for this series were generated from a chatbot on the main website and consultation requests.)
Email #1: Welcoming introduction.
This email provides a friendly way for clients to learn more about us. It links to a branding video on YouTube. (clickable below) I styled, scripted, and filmed the video.
 
Email #2: Audience segmentation.
This email differentiates bride types. Do they prefer a classic package, custom package, or DIY wedding? We provided links to custom floral packages and DIY options. (clickable below)
 
Email #3: Ebook conversion.
The ebook is an extensive informational guide that gives tips on choosing wedding flowers. It also links to Flowers By Poupariña products. (link to ebook included below)
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 ⬇️​ FULL SERIES BELOW ⬇️


​Email #1: Welcoming introduction.

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Email #2: Audience segmentation.

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Email #3: Ebook conversion.

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    Let's connect!

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CATHERINE WOODARD
catherine@catarina-designs.com
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