DIGBI EMAILS

​IN PROGRESS

Digbi Health believes that everyone has the right to be healthy. They provide information on each member’s unique gut microbiome and genetics. This information is a guidebook to how their biome is affecting digestive health, mood, sleep, skin conditions, and much more. I enjoyed getting “nerdy” with Digbi.

These emails give current members insights into their program’s benefits. The goals were awareness and conversion.

Gene Fitness Report Campaign
This email campaign is for Digbi members who are already signed up with a program. The email is promoting an add-on offer for a gene fitness report. The report gives insight into what foods work best with their gut microbiome to lose weight.

Challenges included:
• Researching science-based benefits.
• Choosing what it most appealing for members. 
• Making science conversational and fun.

Credits:
Design, Digbi Health
(Click on the thumbnail to zoom in.)
COPY
Gene Fitness Report Campaign
This email campaign is for Digbi members who are already signed up with a program. The email is promoting an add-on offer for a gene fitness report. The report gives insight into what foods work best with their gut microbiome to lose weight.

Challenges included:
• Researching science-based benefits.
• Choosing what it most appealing for members. 
• Making science conversational and fun.
(Click on the thumbnail to zoom in.)
Wellvulotion Insurance Campaign
This email highlights benefits from the members' insurance carrier plan, Wellvolution. It’s also a motivational reminder that changes are made over time.

Challenges included:
• Conveying the concept of small steps.
• Including plan details but keeping it brief.
• Finding the visual format that works best.
(Click on the thumbnail to zoom in.)

    Let's connect!
CATHERINE WOODARD
catherine@catarina-designs.com