DIGBI EMAILS

​IN PROGRESS

Digbi Health believes that everyone has the right to be healthy. They provide information on each member’s unique gut microbiome and genetics. This information is a guidebook to how their biome is affecting digestive health, mood, sleep, skin conditions, and much more. I enjoyed getting “nerdy” with Digbi.

These emails give current members insights into their program’s benefits. The goals were awareness and conversion.

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Gene Fitness Report Campaign
This email campaign is for Digbi members who are already signed up with a program. The email is promoting an add-on offer for a gene fitness report. The report gives insight into what foods work best with their gut microbiome to lose weight.

Challenges included:
• Researching science-based benefits.
• Choosing what it most appealing for members. 
• Making science conversational and fun.

Credits:
Design, Digbi Health

(Click on the thumbnail to zoom in.)

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Gene Fitness Report Campaign
This email campaign is for Digbi members who are already signed up with a program. The email is promoting an add-on offer for a gene fitness report. The report gives insight into what foods work best with their gut microbiome to lose weight.

Challenges included:
• Researching science-based benefits.
• Choosing what it most appealing for members. 
• Making science conversational and fun.

(Click on the thumbnail to zoom in.)

Wellvulotion Insurance Campaign
This email highlights benefits from the members' insurance carrier plan, Wellvolution. It’s also a motivational reminder that changes are made over time.

Challenges included:
• Conveying the concept of small steps.
• Including plan details but keeping it brief.
• Finding the visual format that works best.

(Click on the thumbnail to zoom in.)

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CATHERINE WOODARD
catherine@catarina-designs.com